Aoife
Roche

Aoife Roche is the Founder and CEO of Intleacht AI Systems, an Answer Engine Optimization (AEO) and SEO agency that helps home services companies across the US and Canada get found inside AI search — ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude. Known publicly as The AI Queen™, Aoife built her career leading enterprise AI adoption for organizations including Barclays, HSBC, Dell and Capgemini before developing Intleacht's proprietary 7-Pillar AI Visibility Framework — the system her team uses to rebuild contractor websites so answer engines can actually read, trust and cite them. She is the author of Humans vs. AI: An Executive Playbook to Successful AI Adoption, written after watching organizations buy AI technology without accounting for strategy or the people expected to use it, and the creator of the Q.U.E.E.N Framework™. Originally from Ireland and now based in Las Vegas, Aoife speaks regularly at industry events including RoofCon, Build It To Sell It, D2D experts and Powerteam International where she shows business owners exactly why their competitors are being recommended by AI and they are not. She has one key message - If it cannot be read, it cannot be recommended.