Brian
T. Franco

Brian T. Franco became a father at sixteen, a moment that catapulted him into a relentless pursuit of creating wealth for his family. What began as teenage determination has evolved into a twenty-three-year mission to help entrepreneurs escape what he calls "the entrepreneurial trap." As the founder of Meritage Partners, a Newport Beach, California based M&A Advisory Firm, Franco has orchestrated over $2 billion in merger and acquisition transactions; however, his true passion lies in transforming how business owners think about their ultimate exit. He believes the real challenge isn't building a successful company, but rather establishing an empire that generates wealth for generations. Through proprietary frameworks, Franco guides business owners' evolution from operator to empire builder, sharing how to reshape companies into acquisition platforms and targets. His expertise includes implementing value drivers that make businesses irresistible to sophisticated capital and mastering integration strategies that turn acquisitions into exponential value creators.