Christopher
Scoville

Christopher Scoville is the Founder and CEO of Improvifi, a contractor growth and financial technology platform that helps home improvement businesses close more jobs, increase financing adoption, protect their margins, and deliver a better payment experience for homeowners. Christopher brings more than 30+ years of experience in home improvement lending, consumer finance, contractor sales, and business development. Throughout his career, he has partnered with contractors, manufacturers, distributors, and some of the largest financial institutions in the country. He held senior leadership roles with organizations including Truist, IndyMac Bank, Wells Fargo, National Regulatory Services where he helped build and scale national contractor lending programs. Today, Christopher focuses on helping contractors use financing as a core sales strategy, not just a payment option. Through Improvifi, he brings together lending solutions, technology, sales training, consulting, and ongoing support so contractors can serve more homeowners and capture revenue that would otherwise walk out the door at the point of sale. Christopher is the author of Finance Like Crazy and the creator of multiple contractor sales and financing training programs used by home improvement businesses nationwide. He is based in Gulf Shores, Alabama.