Cole
Haynes

Cole Haynes is the Owner and President of Escalade Roofing, based in Greensboro, NC. A former teacher and network administrator, Cole moved into roofing sales before founding Escalade in March 2023, then grew it into a $10M company in just over three years. Escalade serves the Triad with residential and commercial roofing, storm restoration, insurance-funded replacements, gutters, siding, and exterior construction, and is expanding beyond the Triad into new markets like Virginia, Georgia, South Carolina, and Oklahoma. Cole also built Joustik, a SaaS platform that uses KPI gamification and leaderboards to drive performance for roofing sales teams.