Jason
Pelt

Jason Pelt built and leads the team responsible for putting $8 million a year to work on marketing and technology, and he can tell you what every dollar of it returns. As Chief Digital AI Officer and Managing Partner at Results Roofing, a private-equity-backed residential roofing company operating across six states, he runs the paid media, search and AI stack that turns clicks into booked revenue. He got there through the P&L, not the tech. Two decades in performance marketing for multi-unit consumer brands, including Chief Marketing Officer and later COO of Tru Fit Athletic Clubs, taught him that growth lives or dies on cost per lead, cost per acquisition and return on ad spend. He then built and ran two roofing companies of his own before helping lead Results Roofing through a transaction valued at more than $100 million at a double-digit EBITDA multiple. At Win the Storm, he’ll show contractors where AI and marketing dollars actually turn into profit, and where they quietly burn cash.