Jay
Bradley

Jay Bradley is a 20+ year door-to-door sales veteran, entrepreneur, and founder of RoofNuts and Raise The Roofer. For more than 14 years, Jay has trained salespeople, leaders, and roofing companies on how to recruit better, generate more opportunities, and build sales organizations that can actually scale. Today, Jay is leading the development of the SetterCloser framework, a modern sales model built around specialization: setters create opportunities, closers inspect and close, and every person stays focused on the activities that produce the most revenue. Through RoofNuts, Raise The Roofer, and SetterCloser, Jay is challenging many of the traditional assumptions about how roofing companies hire, train, generate leads, and structure their sales teams. Known for his high-energy, practical teaching style and willingness to challenge conventional thinking, Jay believes the next generation of roofing companies won’t win by asking salespeople to do more. They’ll win by designing systems that allow great people to do more of what they’re great at. At Win The Storm 2026, Jay joins The New Rules of Selling panel to discuss how recruiting, specialization, technology, self-generated opportunities, and changing buyer behavior are rewriting the roofing sales playbook.”