Marisa
DeZara

Marisa is a growth marketing leader specializing in lifecycle, AI, data, and product strategy. Her work sits at the intersection of marketing and technology, building scalable systems that use customer data, automation, and predictive analytics to drive measurable growth. She has led strategies across acquisition, lifecycle marketing, personalization, lead scoring, marketing automation, attribution, and product development, with a focus on turning complex data and technology into better customer experiences and revenue.