Raymond
Little

Raymond Little is a roofing entrepreneur, executive sales leader, and business coach with more than a decade of experience building high-performing teams, scaling companies, and driving growth within the roofing and restoration industry. His career began in 2015 at the ground level as a door-to-door canvasser, where he developed a deep understanding of prospecting, customer acquisition, sales execution, and the realities of building a roofing business from the field up. In 2017, Raymond co-founded Perimeter Roofing and helped grow the company through strategic sales leadership, team development, operational execution, and business expansion. His leadership contributed to the company’s acquisition by a private equity platform in 2023, where he also played an active role in supporting the first three acquisitions within the organization’s roll-up strategy. Following the acquisition, Raymond stepped into the role of Vice President of Sales, leading sales strategy, performance management, team development, and integration across a rapidly expanding roofing platform. Today, Raymond serves as a Partner and Coach with SVG Coaching, where he helps roofing contractors and sales professionals build stronger sales organizations, develop effective leaders, create accountability within their teams, and implement the systems required to scale. From knocking doors to building, scaling, and exiting a roofing company, Raymond brings a rare combination of field experience, executive leadership, and real-world business growth expertise to the contractors he coaches today.